Creating a Twitter Landing Page

Posted by Little Miss Useful on Sep 3, 2009 in Social Media | 1 comment

The other week I read a post on ProBlogger about Twitter landing pages.

Twitter landing pages are a customised homepage for those who come to your site via Twitter. I loved the idea so decided to create my own Twitter landing page. There are so many benefits to having a Twitter landing page.

Customise the information followers see

Your Twitter description is only 140 characters long and you have limited information you can include about who you are and what you do. So why not elaborate on your Twitter landing page?

You can give your followers a run down on who you are, what you stand for and information on the types of services you offer.

People are time poor

The majority of business owners are time poor and probably don’t have the time to search through you website to find out more about you. Twitter landing pages save your followers time. All the basic information they need about you and your business is right there in front of them instead of having to go searching through your site.

Create a special offer

You can use this page to create a special offer specifically for your new followers. Or you could include an e-book for them to download as a thank you for following. I really love this idea of an e-book on this page and it will save you from having to bombard followers with auto DMs, a practice that is loathed by the majority of tweeters. Make sure your e-book is relevant to you and your business and something that adds value for your new followers.

Promote your blogs

The majority of Twitter landing pages use of the page to further promote their blog. If you do decide to use the page to promote your blog be sure to include only relevant and useful links, you don’t want to include a link to every single blog post you have ever written.

Easy to analyse statistics

Twitter landing pages allow you to track incoming traffic to your site more efficiently. As this page is only coming for Twitter it will give you a better understanding as to how much traffic Twitter is generating for your website. If you aren’t using Google Analytics or any other website monitor I would highly recommend doing so.

You can be as creative as you like with your Twitter landing page just be sure to let your personality shine (and don’t forget a picture of you!)

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